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Neepawa Rebranded As Titans

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Neepawa’s junior A hockey club has a new name.

The team formerly known as the Natives, will now be called the Neepawa Titans. Along with a new name, the team will also feature new uniforms, as well.

Titans head coach and general manager Ken Pearson, a native of Neepawa, admitted it was a bittersweet day for him.

“As a player who wore this sweater in the 1990’s, it played a big part in my life. It was a special time. However, for a younger generation of fans and the next chapter in Neepawa’s hockey history, this new name is something people will embrace and be proud of. I’m looking forward to it,” he said.

The press release stated a Titan is known as “one that stands out for greatness of achievement.” Team management feels the community is full of “Titans” in every facet of life. Known as the Land of Plenty, Neepawa is a “Titan” in the agriculture, lumber, pork production and brewing industries. Paying homage to these important pillars of the community is an integral part of the team’s rebrand.

“This is a blue collar, hard working town. Everyone grabs their lunch pail and goes to work every day to keep our great community growing,” said Titans president Ken Waddell. “That’s what we want to embody as a hockey team. Hard working, community minded, leaders on and off the ice.”

The logo was designed by Brooks Freeman of Virden and plays off the Greek Mythological definition of Titan, “one that is gigantic in size or power,” while using a shade of gold that reflects a field of canola on the horizon. The silver and black secondary colours pay tribute to the classic look of Neepawa junior hockey clubs of the 1990’s.

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Staff Writer
REPORTER
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